Bakersfield Pediatrics
Bakersfield Pediatrics is more than a medical practice—it’s a place where families grow. With a deep commitment to providing exceptional pediatric care, BP took a bold step forward, expanding with a second location downtown in partnership with Valley Children’s specialists. This was a game-changer for Kern County families, reducing the need for long, inconvenient drives to Fresno or Los Angeles for specialized care.
We saw an opportunity to build something bigger than just visibility—we set out to create a connected, engaged community of parents. Understanding that today’s families turn to digital spaces for information and support, I developed a comprehensive digital marketing strategy that would meet them where they were. Instead of focusing solely on growth metrics, our approach prioritized Community, Communication, and Promotion—a framework designed to foster meaningful relationships between parents, providers, and the practice itself.
Through targeted content, community-driven social media efforts, and a focus on reputation management, we positioned Bakersfield Pediatrics as more than just a healthcare provider. It became a trusted digital resource, a space for parents to connect, and a brand that truly reflects the heart of pediatric care.
Marketing Strategy
Social Media Management
Content Creation
Reputation Management
Social Media Management + Content Creation
Bakersfield Pediatrics wasn’t just looking for social media content—they needed a digital presence that felt like an extension of their practice. A place where parents could stay informed, feel supported, and get to know the team behind their child’s care.
We built a social media strategy rooted in Community, Connection, and Promotion, turning their pages into a living, breathing version of their brand. Provider spotlights, health tips, and office updates created a feed that was equal parts informative and engaging, while Stories became the go-to for real-time announcements—flu shot availability, infant classes, holiday hours.
More than just growing an audience, we used social media to build a brand. A consistent voice, a clear visual identity, and a focus on genuine engagement helped position Bakersfield Pediatrics as the trusted choice for families—online and beyond.
Photography Refresh
First impressions matter, and for many parents, that first impression happens online. We wanted Bakersfield Pediatrics to feel just as warm and welcoming digitally as it does in person. To make that happen, I led a brand photography refresh that moved away from stiff, clinical shots and embraced personality. We brought in professional photographers for polished provider headshots but kept things fun and down-to-earth with casual phone photography for social media. The result? A balance of trust and approachability—showcasing our team as both skilled professionals and the friendly faces families turn to for care.
Website Design + Management
Pediatric websites should make life easier for parents—not harder. But through our market research, we found that many pediatric sites were overwhelming, cluttered, and difficult to navigate. Our goal? Simplify, streamline, and create an intuitive experience that works for busy families.
Working with a web developer, we built a responsive site that puts the most-used resources—like provider info, forms, and vaccine schedules—front and center. We also integrated user-friendly editing tools that allow staff to update high-traffic pages without coding, keeping information fresh and relevant.
The result is a stress-free digital experience that reflects Bakersfield Pediatrics’ commitment to accessibility, clarity, and care.
Seasonal Giveaways
Parents come to a pediatric office for care, but we wanted to give them something more—a reason to connect. Our holiday giveaway campaigns weren’t just promotions; they were opportunities to build real relationships with our patients and their families.
Each giveaway was carefully designed to be both meaningful and engaging, from safety-focused handouts like trick-or-treat glow tags to playful seasonal activities that made every visit feel special. Staff loved handing out these custom-designed materials, and patients came to expect a little extra magic around every holiday.
The real success? These campaigns extended beyond the office walls. By encouraging families to follow, tag, and engage with us online, we grew Bakersfield Pediatrics into a brand that was more than a healthcare provider—it became a trusted, familiar presence in the community.
Reputation Management
A strong reputation is essential for a thriving practice, but Bakersfield Pediatrics’ online presence told a different story. With low ratings and frustrated staff, it was clear that great care alone wasn’t enough—we needed a strategy.
We took a proactive approach, implementing a systematic review request process that consistently encouraged happy families to share their experiences. By making it effortless to leave feedback, we flipped the balance from negative to overwhelmingly positive. A real-time feedback loop ensured concerns were addressed fast, while a structured response system built trust with new and existing patients.
The impact? A 25-point jump in positive reviews and a reputation that finally matched the exceptional care happening behind the scenes.
Best of Bakersfield
Winning Best of Bakersfield—twice!—was a testament to the incredible families who make up the Bakersfield Pediatrics community. To support the campaign, I created fun, engaging marketing efforts that brought parents, staff, and followers together, turning the voting process into a celebration of the practice’s care and commitment.
More than just a title, these awards reflected the trust families place in their pediatricians. It was rewarding to see our hard work pay off—not just in votes, but in the outpouring of support from the community.
